Amazingly, Coca-Cola has managed to create an entire attraction that is centered around advertising their products. The World of Coke is nothing but a giant marketing gimmick, a cheesy and corny tourist attraction, but yet it is a fun visit.
Visitors will start by watching a short video that includes clips of Coke advertisements over the years and details some fun Coke statistics. You'll learn the basic history of this soft drink giant and how it's home is right in Atlanta, Georgia.
The rest of the place features exhibits, many of which are rotating but may include a guessing game of the ingredients and flavors or art inspired by the red and white symbol. The best part of the attraction is definitely upstairs, where you can try soft drinks made by Coca-Cola and sold around the world. It's actually quite amazing seeing how many sodas are featured!
While I wouldn't call this a must-do, it is an interesting look at Americana, marketing throughout the years, and how a brand can become an international icon.