Each district of Hamburg has its own unique character. St Pauli is the most famous for its alternative vibe, but St Georg is also worth checking out. It's known as the Rainbow neighborhood for this is where the majority of Hamburg's gay community lives. It's conveniently located to the east of the station and towards the banks of the Alster Lake, where a lot of important buildings are located. The rest of the neighborhood, to the south, is simpler but equally enjoyable. There you can find everything from big-name stores to simple shops offering interesting knick-knacks. There are plenty of small cafes and restaurants, too, and in the streets you're sure to see people of different nationalities and cultures.